Want the secret to great rankings? According to Steven Bradley, it’s karma. Not the spiritual “Law of Karma” central to Eastern Philosophy, but the Americanized version of karma practiced by Earl Hickey every Thursday night.
He’s right. And not only does karma work great for getting better rankings, it also leads to more business. Be wary of any company who promises to increase your rankings or improve your site without telling you exactly what they’re doing. Best case, they’re likely not somebody you want to be working with. Worst case, they’re doing something underhanded that will cause your site to lose its rankings altogether.