If they’re still running it, you’ll see an ad for the Mazda CX-7 EarthSearch Sweepstakes running at the bottom of this post. As much as I would like to be in good with Mazda’s ad agency, though, I didn’t sell them that ad. Google did. With Google’s Site Targeting, any advertiser can target ads to websites running AdSense ads.
I haven’t noticed a lot of advertisers doing this, though, despite the fact that it’s both very easy and, potentially, very effective. You simply find a site you want to advertise on and click the the “Advertise on this site” link somewhere around the AdSense slot. You enter a CPM amount and then track clicks, conversions, etc. just like you would from a normal AdWords campaign — the only difference being that you pay based on impressions, not clicks.
I, personally, have had a lot of success with it, and obviously Mazda’s agency sees the beauty in being able to get very wide coverage for their CX-7 on niche sites across the Internet.
You should definitely check out Site Targeting if you haven’t already. Find a site you’d like to advertise on and go for it. You’ll probably be very surprised at how cheap it is.
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