When Google launched Google Base back in November, it didn’t take a genius to figure out that they were moving awfully close to eBay territory.
Then when word hit in January that they were launching an online marketplace (albeit only for video), it was obvious that they were then only a short hop away from competing head on with eBay.
Well, now it’s official. Google announced yesterday that they were adding a payment system to Google Base, the last piece of the puzzle:
While Google Base provides data structure and distribution for a wide range of content and information, a subset of items are for sale. To help users more easily purchase and sell Google Base items, we’re planning to enable people to buy items on Google Base using their Google Accounts. … For buyers, this feature will provide a convenient and secure way to purchase Google Base items by credit card. For sellers, this feature integrates transaction processing with Google Base item management.
If your business currently has an eBay presence, this is something you’ll definitely want to investigate and keep an eye on. With Google’s power to drive users to this new service, it will only be a matter days after the full release (which is still upcoming) for them to present a very major threat to eBay’s established base.
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