In his book, The Five Love Languages, Dr. Gary Chapman says that there are five ways that people show love to others: Words of Affirmation, Quality Time, Receiving Gifts, Acts of Service, and Physical Touch. The really important point is that that’s also how they feel love from others. So if the love language of your significant other is Quality Time, for example, but you continually show your love through Acts of Service, it’s not having the full effect—despite your most heart-felt efforts. By discovering their love language (or languages) you can ensure that your efforts are truly being appreciated for what they are.
In the same way, your website may be a thing of beauty. Anyone looking at it would stare in amazement at how great it is, call their friends over, email it to others, write about it own their on sites. But when a search engine spider looks at it, they see something completely different—something like:
You don’t have the latest version of Macromedia Flash Player. This web site makes use of Macromedia®Flash™ software. You have an old version of Macromedia Flash Player that cannot play the content we’ve created.
Nothing says “I hate you. Go away.” faster than a cryptic message like that, and all your fantastic work leads to no search engine traffic at all because you didn’t speak their love language.
Thankfully, that’s easy to fix. There are three basic search engine optimization principles that, when implemented, will ensure that you and the search engines enjoy a fantastic relationship for years to come.
So show the search engines how much you love them today, and start speaking their love language. You’ll be glad you did.
Comments
No comments yet.